Companies Adopting Metaverse For Digital Marketing
The metaverse is continually developing and growing in popularity. That's why businesses are jumping into this virtual universe, hoping to enhance their reach, visibility, and sales within this new marketplace.
Here you will find various creative ways companies can implement metaverse into their marketing efforts. By doing so, we are hoping to inspire you to take a step towards this emerging phenomenon.
What is Metaverse?
In short, the Metaverse involves virtual spaces where individuals interact with each other through digital avatars. These avatars can also wander around various digital environments and through time.
This virtual universe indeed operates as a new marketplace since it allows people to trade or purchase virtual items and services. That’s why marketers see the Metaverse as a new platform for digital advertising. And they are quite right.
The Benefits of Metaverse for Digital Marketing
Digital marketing aims to interact with target audiences and persuade them to buy from your brand. This strategy currently utilizes texts, pictures, illustrations, and videos. Producing this content requires skill and creativity.
Here, metaverse takes digital marketing beyond expectations and imagination. In the Metaverse world, potential customers do not only see the content. They are actually in the content and feel the experience the product or service offers. More than anything, that process facilitates their decision-making.
Due to the platform's popularity among Gen Z and Millenials, Metaverse holds the potential for reaching out to wider audiences willing to spend money. That's one of the most significant reasons to enter the universe.
Companies Adopting Metaverse for Digital Marketing
Let's see some examples of how companies adopt metaverse in various ways. These examples can help you understand this virtual universe's potential for digital marketing.
Nike expands their online community by entering the metaverse world. They built Nikeland on the Roblox, where Nike fans can communicate, connect, share their ideas and experiences.
Nikeland enables creators and users to produce their own mini-games, thus fostering creativity and fun altogether. Furthermore, playing games requires physical effort and movement in real life, thus encouraging individuals to be active.
Users can purchase Nike products and clothes to create their fashionable avatars. That is a great way to promote your physical product and turn it into digital items. There is no cost of production in this virtual world, apart from technological investments.
Microsoft recently announced their new product, Mesh for Microsoft Teams. This new technology allows people to engage and discover virtual items through VR headsets and MR glasses. Mesh is also accessible via mobile phones, tablets, or PCs.
With Mesh, individuals can gather in the digital spaces to organize meetings and attend events. Now, they can work on a project together or share documents, files, messages.
This technology enables individuals to express themselves with their digital avatars. These avatars make eye contact and real-like facial gestures possible. That improves online communication necessary in remote working environments.
Shopify allows small business owners to create websites and take online charges. The brand newly launched two collaborations enhancing their metaverse commerce.
One of them, Primer, enables potential customers to see how their future home designs will match the existing home interior in the real world. That offers an improved shopping experience without going to a physical store.
Moreover, an NFT platform enables digital artists to promote their art pieces and content to customers and collectors. For example, Shopify teamed with the Chicago Bulls to introduce limited-edition NFTs of the team's 1991 championship rings.
Louis Vuitton celebrated its founder’s 200th birthday with a video game, Louis: The Game. It is a video game that follows a mascot, Vivienne. In this game, Vivienne travels in the virtual worlds and searches for collectible NFTs.
Each NFT candle will present a tale about the adventures of Louis and his family. Users can collect up to 30 NFTs in the game, designed by Beeble. These NFTs are not exchangeable and only accessible via playing the game.
These NFTs are unique, thus increasing the demand for the game more. This Metaverse game raises brand visibility by creating a fun and engaging personality. After all, who does not like a brand with stories and games?
Coca-Cola & Tafi
When Coca-Cola wanted to celebrate International Friendship Day, they collaborated with Tafi to create virtual wearables. These would be their first non-fungible token (NFT) collectibles in the metaverse.
They organized an auction in which one lucky person could win a package of various NFTs and some other surprises, called the Friendship Box.
They also planned a virtual party event in Decentraland and attracted many people. That strategy encourages and promotes digital artists as much as it creates online communities around brands.
Tinder is a global dating app that allows individuals to meet, chat, and create authentic bonds online. The app now works with metaverse to further develop the ways people interact with each other.
Tinder takes dating one step further through digital avatars. In the post-pandemic world, like everything, social relations also transform into digital spaces where people can hang out without the fear of COVID-19.
That is a whole new landscape waiting for you to explore. Moreover, Tinder is also considering jumping into the blockchain market by creating unique coins, called Tinder Coins.
Matterport helps brands convert their physical places into 3D immersive virtual spaces. Users can enjoy this eye-capturing experience and wander around the virtual buildings and locations.
This way, hospitality businesses can significantly leverage their marketing efforts. For example, they can organize a mini virtual tour of their hotels before booking. Businesses can also create their hotel’s digital twin in the Metaverse and allow customers to book these online spaces.
Another example would be restaurants that showcase their excellence and style to potential customers during reservation procedures. Whatever you imagine is almost always possible.
Metaverse helps you improve brand awareness while reaching out to larger audiences. As a result, businesses increasingly join this virtual universe to enrich their digital marketing strategies.