Content is the way brands connect with their customers. Therefore, keeping up with innovations in content production enables you to maintain healthy communication with your customers.
Content marketing is an exceptionally dynamic field, with new innovations and updates emerging every day.
Staying current in content production allows your brand to better promote its products and services.
Update from Google: ad blockers are being removed
Google Chrome is a widely preferred search engine by many. Its updates and innovations have an impact on a large user base. Yet another update is in the works that will affect users.
In 2023, with the introduction of this update, it's possible that many commonly used ad-blocking extensions will become obsolete.
Google is discontinuing support for the Manifest v2 extension platform and transitioning to Manifest v3. Even if your ad blocker offers a v3 version, due to the limitations imposed by Manifest v3, you may not be able to use the extension as you did before.
Google argues that this update aims to protect users from malicious software, thereby enhancing security. In a blog post published by Google Chrome in 2019, they emphasize their goal of 'providing an opportunity to create more efficient ad blockers.
When we look at Google statistics, the most widely used extensions include YouTube and Google ad blockers. This news has sparked discussions in forums and blogs. Some users mentioned that they may switch to an alternative search engine as a result of ad blockers being removed from Google Chrome.
Free HubSpot training: Content Strategy Course
HubSpot offers many free training opportunities, making it easier for content creators to enhance their skills. The Content Strategy Course is one of the beneficial training options for content creators. The course focuses on how to create a successful content strategy.
The course content progresses through topics such as the power of storytelling, long-term content strategy planning, effective content promotion, and content measurement and analysis.
At PUN Content, we can help you define your content strategy. Explore our services or reach out to us, and let's discover how we can assist you together.
Useful content tool: Canva
Canva is a platform that allows you to create visuals for various platforms. It is easy to use and offers a multitude of features in one place. With Canva, you can create images in the format you desire to enrich your content. Its ready-made templates enable you to quickly obtain the image you want.
Infographics, newsletters, charts, social media posts, and many more options are completely free. You can log in to Canva, search for templates in your preferred topic, and complete your work by making the desired changes. Additionally, Canva provides the flexibility to create a design from scratch in the size you need.
What is content marketing?
Content marketing is the process of creating and distributing original, consistent content with the aim of retaining a specific target audience or attracting new customers.
Creating original and high-quality content is also crucial for SEO. Producing informative and engaging content about your business, services, and products enables you to reach potential customers.
Content marketing encompasses various types of content, such as blogs, e-books, social media posts, lists, videos, and podcasts, to name a few. Successful content marketing allows you to stand out in the competition.
The benefits of content marketing for your company include:
Increased brand awareness
Higher website traffic
Quality content's contribution to SEO
Improved customer relationships
Building trust with your visitors
Ultimately, an increase in revenue
Contact us for information about our services!
Lots of love,
PUN Content Team