Looking to take your content marketing initiatives up a notch? To stay ahead of the curve in 2023, it's essential to understand what content marketing metrics and KPIs can tell you about user engagement--and how they drive ROI.
Join us as we identify KPIs and metrics that will ensure your strategies are on track for success.
Briefly, what are KPIs and metrics?
Measuring success in content marketing involves more than just guesswork. Key Performance Indicators (KPIs) are measurements of progress that compare objectives with actual results. While metrics provide related data points such as website visits, downloads, and engagements.
Together these tools can help analyze performance over time so your strategy remains backed by hard evidence. When used correctly and regularly measured, KPIs and metrics become important components of guiding content marketing strategy choices.
What KPIs and metrics should you track to measure content marketing success?
The right metrics and KPIs are crucial to measuring content marketing success. You can benefit from regular analysis of these metrics and KPIs so you can see what needs improvement. Here are some KPIs and metrics to consider:
Organic website traffic
Knowing the number of people coming to your site through organic search is one way you can measure how successful your SEO efforts are. With Google Analytics, it's easy to view who these visitors are and when they arrived.
Counting a visitor every time someone lands on your page during a set timeframe gives an indication of whether or not optimization strategies were effective. So that you know if all those hours in front of the keyboard were worth it.
You don't have to worry about increasing organic traffic to your site: contact us today, and let's get it done together.
Conversions
Another metric to consider when measuring content marketing success is conversion rate, which measures the number of people who take a desired action after viewing your content. This metric provides specific and measurable insight into how content is directly contributing to revenue.
Thus, tracking conversions is the most reliable way to assess your content marketing results in terms of ROI. It helps you develop smart content strategies that create more successful content campaigns.
For example, if you’re measuring the success of a blog post, you may want to track the number of people who sign up for your email list after reading the post. A high conversion rate indicates that your content is effective at achieving its goals.
Writing effective copy and crafting compelling CTA are essential to generate conversions.
Time-on-page and scroll depth
By tracking time-on-page and scroll depth, you can see how long users stay on your website and how deeply they read your content.
Scroll depth metrics allow you to evaluate if existing content on every single web page remains engaging and relevant for users based on the amount of content consumed by users.
Time-on-page metrics indicate exactly when someone leaves one particular page prior to moving on to another. It gives insights into which areas of your site merit more attention from viewers or should be changed entirely.
This detailed data is invaluable for obtaining insights into the user experience on your website. This includes what types of content they are engaging with and how often they are returning to continue reading.
With this information, one can make informed changes to their content offerings, increasing efficiency in overall marketing activity and ultimately providing better returns on your time investments. Additionally, they allow for improved targeting based on engagement as well as increased personalization of campaigns to effectively reach target audiences.
Keyword ranking
Your website's ranking for relevant keywords is an incredible asset in terms of visibility and traffic - plus, it contributes to conversions. So, make tracking your rankings a priority with tools such as Serpstat or Ahrefs: simply enter your domain (or those of your competitors) and start rank-tracking.
This reveals the efficacy of content and SEO optimization. This lets you pinpoint precisely what needs to be changed if results fall short of desired standards and remain off the first page in SERPs.
By knowing where you stand every step of the way, you'll be able to target SEO strategies that maximize success.
With accurate reports on where you stand at any given time in terms of keyword rankings, you can spot potential areas for improvement. This will unlock success and build trust between Google crawlers.
Backlinks
Establishing your website's credibility with search engines such as Google is an integral part of any sound SEO strategy. Backlinks, which are words throughout your site linking to pages both internal and external, can help achieve this goal by increasing domain authority (DA) with a single click.
Not only does boosting DA lead to better rankings in SERP results but it also bolsters the trustworthiness. By tracking backlinks, you can gain insights into who’s linking to your content and understand the effectiveness of your campaigns.
Social shares
Tracking likes and social shares is one of the most efficient and accessible ways to measure your content marketing success. By analyzing data from likes and shares:
You can get valuable insights into what type of content resonates with your audience, as well as identify emerging trends.
This information can help inform your decision-making when it comes to future topics, strategies, promotions, and campaigns.
You can also gain visibility for your products or services by targeting influencers who like or share your posts.
Ultimately, tracking these metrics helps you understand how well content is performing with each target segment so that you can adjust accordingly to meet their needs and preferences.
Pageviews
Monitoring pageviews reveals essential information for understanding how effective your content marketing is. You can use the data to compare different types of static and interactive pieces while measuring success metrics related to each one.
This allows you to make informed decisions around updates and changes for future content creation as well as maximizing exposure to successful material. With the right data tracking approach and a suitable tracking strategy, measuring performance becomes much simpler.
Key takeaways
Knowing the number of people coming to your site through organic search is one way to measure how successful your SEO efforts are.
Conversion rate measures the number of people who take a desired action after viewing your content. To measure ROI on content marketing, track conversions.
Scroll depth and time-on-page metrics provide insights into how users interact with your website content.
Tracking your website's ranking for relevant keywords allows you to better optimize your site for success.
Backlink tracking is important for SEO because it can increase domain authority.
Tracking data from likes and shares can give insights into what content resonates with an audience as well as identify trends.
By monitoring pageviews, you can understand how effective your content marketing is and make informed decisions about future content.
Understanding which content marketing metrics and KPIs to track is essential for any business that wants to create a successful content marketing strategy. At PUN Content Agency, we specialize in helping businesses create content that hits all the right marks.
Contact us today to see how we can help you take your content marketing efforts to the next level.